How Huawei manages different types of users with an innovative audio product portfolio


Audio devices have become one of the most sought-after devices in today’s technology market with each manufacturer coming out with their own iterations to tackle the growth in demand. Ranging between earphones, headphones and the new segment of smart speakers, audio devices are used by different users, thus leading to a demand of variety and options for different usage scenarios.

Huawei tackles this demand with an audio product lineup which consists of devices for all types of users. Building on their experience of successful audio solutions, this lineup has seen huge success across the range.

The HUAWEI Audio category includes different devices for different scenarios such as the HUAWEI FreeBuds Studio, HUAWEI Sound X, HUAWEI FreeBuds Pro, HUAWEI X GENTLE MONSTER, HUAWEI FreeBuds 3 and HUAWEI FreeBuds 3i, all of which share the same DNA of unique design, excellent audio quality, seamless connectivity and smarter touch control experience. Each device targets a different kind of user, with different technologies that bring out the best in audio quality.

At the top of Huawei’s audio lineup are its top flagships namely HUAWEI FreeBuds Studio and the HUAWEI Sound X. The HUAWEI FreeBuds Studio is the brand’s first over-ear wireless headphones and the world’s first dynamic active noise cancellation headphone, which tune up the audio experience with Hi-Fi audio and high resolution sound quality. Packing in innovative features including three powerful noise cancellation modes and boasting a solid and steady fit, the HUAWEI FreeBuds Studio is the perfect choice to enjoy music or entertainment while traveling on a plane for example.

On the other hand, the HUAWEI Sound X opts for more of a home speaker solution, for those who like to add a musical note at home. This marked Huawei’s partnership with Devialet, a global audio brand that enjoys an award-winning reputation for its premium High-Fidelity products and a renowned expert in acoustics, to design a smart speaker with great audio capabilities packed into an aesthetically pleasing and functional design. Users need to just tap their device on the HUAWEI Sound X to immediately start playback complete with lossless and low latency audio all managed by 3.5-inch dual subwoofers that deliver 60W of booming bass for an immersive audio experience. It is also equipped with Devialet‘s patented signal-processing SAM® (Speaker Active Matching) technology, and iconic Push-Push symmetrical structure, which minimizes sound distortion for total immersion. The HUAWEI Sound X also incorporates intelligent features with Huawei Share, such as a simple tap to pair and even automatically pausing audio playback to answer calls.

How Huawei manages different types of users with an innovative audio product portfolio

Huawei’s audio lineup also follows the fashionable demand aspect for its trendier users, with devices that look as good as they sound. Defining the top style category are two major products, the HUAWEI FreeBuds Pro and the HUAWEI x GENTLE MONSTER II Eyewear.

The HUAWEI FreeBuds Pro for example, shows off a trend-setting and iconic design. However, it is also an intelligent dynamic active noise cancelling earphone that can identify the type of noise in the environment to automatically switch between noise-cancellation modes, namely Ultra Mode, Cozy Mode and General Mode. The HUAWEI FreeBuds Pro uses a hybrid active noise-cancellation technology that detects both external and in-ear noises thus and removes background noises for a clearer voice calling experience. It can also connect to multiple devices at the same time, allowing users to enjoy listening to music from one and then take calls from another without having to reconnect.

Meanwhile, the HUAWEI X GENTLE MONSTER II Eyewear, brings a spin on high-tech wearables, by integrating audio solutions into eyewear for something that is both practical and fashionable. This way, users can simply wear the glasses while they are out and enjoy music on the go with a simple swipe. Thanks to its dual-speaker design with semi-open speakers, sound quality is clear and rich while the single-sided dual microphone reduces environmental noise for crystal clear phone calls as well. Users can also answer phone calls, control music, or awaken the voice assistant with a simple double tap.

On the other hand, Huawei’s lineup also includes more of the value for money options that provide top-notch features: Consumers can opt for a more premium option like the HUAWEI FreeBuds 3 or even the more affordable HUAWEI FreeBuds 3i

The HUAWEI FreeBuds 3, comes with an unprecedented audio experience and noise cancellation with an open-fit design to maximum comfort. It also packs a long lasting battery life to ensure users don’t have to spend time charging the earphones. On the other end the HUAWEI FreeBuds 3i, which opts for an in-ear design with ultimate active noise cancellation for a more immersive audio experience. This is achieved by two high sensitivity and signal to noise ratio microphones (one external and one internal) that work together to cancel out all ambient noise and environmental interference up to 32dB. It also comes with Triple Mic Call Noise reduction to ensure that user’s voice is clearly heard across calls with the help of well-placed mics.

With the increase in demand for wireless audio solutions today, be it from high-end audiophiles or simple everyday users, audio products need to able to tackle different types of users and usage settings. By being able to seamlessly connect between devices and by providing users with more options ranging across premium, fashionable and even price friendly options, Huawei’s audio lineup ensures that everyone can get the perfect audio companion with superior sound quality and intelligently tackle the scenarios they would face, be it on-the-go, at home, work or to simply tune out from everyone else.

Meta Description: Huawei’s innovative range of audio devices provide solutions to the requirements of different types of users and scenarios.

How Huawei manages different types of users with an innovative audio product portfolio

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