Le Charcutier, a 100% Lebanese owned supermarket chain that offers high quality food and non-food products at competitive prices. With a workforce of more than 1000 people Le Charcutier is set to reach 15 branches by 2014. Ashrafieh, Baabda, Boulevard Camille Chamoun, Beit Mery, Jisr El Basha, Sin El Fil, Dekwaneh, Sed El Bouchrieh, Fanar, Antelias, Rabieh, Naccash, Sarba, Jeita and Jbeil.
Our CompanyFamily-owned and family-run enterprise
One of Lebanon’s largest and most successful supermarket chains, Le Charcutier Aoun is an independent family-run enterprise owned and founded by the three Aoun brothers, Joseph, Abdallah and Kamal. Its roots date back to their father Antoun Aoun’s grocery shop founded in 1953. A contemporary supermarket and a supermarket for the future, Le Charcutier Aoun offers high quality food and non-food products at competitive prices while providing for the families of more than 1000 staff members that constitute its workforce. Its branches, set to a total of 16 by the year 2013, cover Ashrafieh, Boulevard Camille Chamoun, Baabda, Jisr El Bacha, Dekwaneh, Sed El-Bauchrieh, Sarba, Rabieh, Zouk Mosbeh (known as Jeita Branch), Sin El-Fil (known as Salloumeh branch), Jbeil Mastita, Beit Mery, Naccash, Fanar and Antelias. Its outlets are compact, and their service is friendly, reinforced by the loyalty of employees who have been with the company for decades.
Our ManagementA model of self-made success
With its management securely in the hands of its self-made founders and with a new highly specialized Aoun generation preparing to support management on all levels, Le Charcutier Aoun is perfectly positioned for future growth and expansion. Woven into the very fabric of the business is the founders’ passion for the field, a passion that has carried the enterprise through decades of civil strife and market challenges. As it has been since the founding years, Le Charcutier Aoun management remains personally involved in all aspects of the business, maintaining close ties with employees and anticipating customer needs before they arise.
Our HistoryA half-century of experience
Spanning the last half-century, the history of Le Charcutier Aoun is as intriguing as that of Lebanon itself. Throughout decades of civil strife, the business thrived to serve local communities. Its growth often went against market trends, its owners choosing to invest during some of Lebanon’s most difficult times. Innovation, knowhow and perseverance led the company to prosper when many had closed down. As grocery stores around the world raced to keep pace with the industry’s changing needs, so did Le Charcutier Aoun. Its history is a story of “firsts”. It was among Lebanon’s first to expand its product line to frozen goods and to adopt a modern self-service format. Highlights from the company’s journey…
1953: Antoun Aoun founded a grocery shop servicing Achrafieh’s Mar Mitr neighborhood (now St. Louis Street). Having left his work as maitre d’hôtel, he had leased the tiny grocery store with his last month’s pay with help from friends who worked at the port, using boat wood to make shelves. His wife prepared cheese and yoghurt while his 11-year-old son Joseph Aoun woke up neighborhood customers to deliver their orders on his bicycle every morning.
1956-1976: When fridges entered the local market, Antoun Aoun bought a wooden fridge, replacing the ice buckets he used and enabling him to stock more products. Steel shelves replaced wooden ones, and electric fridges soon followed. With hard work and perseverance, the family business began to grow. Even when civil war resulted in a lack of products in the market, the well-reputed Antoun Aoun was entrusted by storeowners to sell their products, resulting in further growth. By the end of the 1970’s, the family opened a second shop (selling cheese and meat) in Achrafieh following their merger with the Abi Aad store and benefitin