The Ana Arabia exhibition, which included the highest number of female designers displaying their products under one roof, attracted leading fashion labels from around the world. The exhibition opened to the public on December 10 at Riyadh Front, one of the 14 zones of the Riyadh Season.
More than 250 brands were included in the exhibition under the tagline "Imagine More," with 128 of them made their debut in Riyadh. International names such as Bazaza, Temraza, and L'atelier Nawbar made an appearance in the exhibition, along with Jewellery, apparel, and fragrances.
Rabia Khan, the founder of Treasure of Kashmir, displayed Kashmiri crafts, cuisine, fashion, and art. "I travelled all the way from Kashmir to participate, and my needlework works have been in high demand." "Saudi Arabia is a strong market with a chilly climate, so it's ideal for my business," Khan told Arab News.
"We're quite fortunate that the Riyadh Season came up with such a lovely concept as Ana Arabia."
"We are a concept shop featuring several Saudi designers, and we came to Ana Arabia since the entire Arab world is coming here to display its products," Sara Yamani, a designer selling abayas through a Design Society booth, said “We are thrilled to be a part of the Riyadh Season."
Fareeda Temraz, owner of Temraza, an international Egyptian designer, claimed she received an official invitation to represent Egypt at the exhibition from Turki Al-Sheikh, head of the General Entertainment Authority and chairman of Riyadh Season.
"I'm quite impressed with Ana Arabia's organization." "The location is fantastic, and it has a great atmosphere," she remarked.
Temraz debuted Tempowerment, a new fashion collection that displayed her delight in the strength and empowerment of Arab women in numerous fashion industries.
The Ana Arabia show, which is every fashion designer's dream, was on display in Riyad’s season and was considered one of its highlights.